Franz Carl Weber
Interior Design Concept Franz Carl Weber Zurich
Franz Carl Weber is the most traditional toy store in Zurich.
The move to a new location had to be realized within a short time and the popular store design could therefore only be implemented to a limited extent.
The growing competition from the online trade was now to be countered with a strong retail concept and an exciting design.
Susanne Fritz Architects developed a holistic store concept for Franz Carl Weber, based on a strong identity, worlds of experience for the customer and optimal product presentation. It makes it easier for customers to find their way around the store and consciously focuses on stimulating children's imagination and senses through discovery, play and haptic experiences. At the same time, the concept incorporates digitalisation in retail in terms of productivity, rationalisation and added value for the customer through Omni-Channel services.